S. Mo Jang                                       updated on Nov 2017

Education/Employment Position

  • 2008 ~ 2014:  PhD Communication Studies, University of Michigan Ann Arbor        Dissertation title:  A Click Away:  News Choice on the Internet (Chair: W. Russ  Neuman)
  • 2004:  BA with honors, Communication, Seoul National University, South Korea

Research Interests

  • Digital media and public opinion/attention
  • Social media and journalism – Big Data
  • Science/Political communication
  • Media effects and media psychology.

Top Paper Awards

  • 2015:  NCA Top Faculty Paper Award from the Communication and Future Division
  • 2015:  ICA Kaid-Sanders Award (2nd place – honorable mention) for Best Article Published in 2015 from the Political Communication Division
  • 2014:  ICA Top Faculty Paper Award from the Political Communication Division
  • 2013:  ICA Top Student Paper Award from the Mass Communication Division
  • 2012:  ICA Top Student Paper Award from the Mass Communication Division
  • 2011:  AEJMC Moeller Research Competition Paper Award (First Place) from the Mass Communication & Society Division

Teaching Award

  • 2013:  The Macdonald Graduate Student Instructor Award:  Annually awarded to an instructor who received the best teaching evaluations in the department

Major Grant Activities

  • 2017 ~2018: Co-PI, Advanced Support Programs for Innovative Research Excellence II (ASPIRE II with Drs. Frongillo and others). Positioning USC for Global Prominence in Research on Prevention and Management of Chronic Disease, $99,998. Funded July 1, 2017.
  • 2016~2017: Co-PI, ASPIRE II.  The most competitive internal grant from the University of South Carolina (first-time winner in the J-School). Web Archaeology: Uncovering Hidden History on the Internet $99,887. Funded July 2016.
  • 2017: PI, CIC Internal Research Grant for Fake News (with Drs. Tara Mortensen and Jingjing Liu). Fake news literacy. $5,000. Funded February, 2017.
  • 2016:  Co-PI, NSF Grant Proposal. $398,295. Not funded


  1. Jang, S. M. (in press). Mass shootings backfire: The boomerang effects of death concerns on policy attitudes. Media Psychology. [SSCI]
  2. Jang, S. M., McKeever, B., McKeever, R., & Kim, J. K. (in press). From social media to mainstream news: The information flow of the vaccine-autism controversy in the US, Canada, and the UK. Health Communication. [SSCI]
  3. Pregressive, G., McKeever, B., & Jang, S. M. (in press). What’s contagious? Exploring why content goes viral on Twitter: A case study of the ALS Ice Bucket Challenge. International Journal of Nonprofit and Voluntary Sector.
  4. Jang, S. M., Park, Y. J., & Lee, H. (2017) Round-trip agenda setting: Tracking the intermedia process over time in the ice bucket challenge. Journalism. 18, 1292-3018. [SSCI]
  5. Jang, S. M., & Park, Y. J. (2017). Redirecting the focus of the agenda: Testing the zero-sum dynamics of media attention in news and user-generated media. International Journal of Communication. 3998-4017. [SSCI]
  6. Lee, H. & Jang, S. M. (2017). Talking about what provokes us: Political satire, emotions, and interpersonal talk. American Politics Research, 45, 128-154. [SSCI]
  7. Park, Y., & Jang, S. M. (2017). Public attention, social media, and Edward Snowden saga. First Monday, 22(8).
  8. Jang, S. M., & Oh, Y. W. (2016). Getting attention online in election coverage: Audience selectivity in the 2012 U.S. presidential election. New Media & Society, 18, 2271-2286. [SSCI] 2016 Impact factor: 4.18 (1 of 79 Communication journals)
  9. Park, Y. J., & Jang, S. M. (2016). African American Internet use for information search and privacy protection task. Social Science Computer Review, 34, 618-630. [SSCI]
  10. Moon, S., Kim, Y. J., Jang, S. M., Yoon, S., & Kim, J. (2016). Preventing substance abuse among adolescents: Evaluation of an integrated model combining life skills training and parent training, People: International Journal of Social Sciences, 2(1), 555-576.
  11. Jang, S. M., & Pasek, J. (2015). Assessing the carrying capacity of Twitter and online news. Mass Communication & Society. 18, 577-598. [SSCI]
  12. Jang, S. M., & Hart, P. S. (2015). Polarized frames on “climate change” and “global warming” across countries and states: Evidence from Twitter big data. Global Environmental Change, 32, 11-17. [SSCI] 2015 Impact factor: 6.00 (2 of 98 environmental studies)
  13. Guggenheim, L., Jang, S. M., Bae, S. Y., & Neuman, W. R. (2015).  The dynamics of issue frame competition in traditional and social media. The ANNALS of the American Academy of Political and Social Science. 659, 207-224.  [SSCI] 
  14. Jang, S. M. (2014).  Seeking congruency or incongruency online? Examining selective exposure to four controversial science issues.  Science Communication, 36(2), 143-167. lead article [SSCI]
  15. Jang, S. M. & Lee, H. (2014).  When pop music meets a political issue: Examining how “Born This Way” influences attitudes toward gays and gay rights policies.  Journal of Broadcasting and Electronic Media, 58(1), 114-130.[SSCI]
  16. Jang, S. M. (2014).  Challenges to selective exposure:  Examining selective seeking and avoidance in a multitasking media environment. Mass Communication & Society, 17(5), 665-688.[SSCI]
  17. Jang, S. M., Lee. H., & Park, Y. J. (2014).  The more friends, the less political talks?  Predictors of Facebook discussion among college students.  Cyberpsycology, Behavior, and Social Networking. 17(5), 271-275. lead article [SSCI]
  18. Neuman, W.R., Guggenheim, L., Jang, S. M., & Bae, S. (2014). The dynamics of public attention. Agenda Setting Theory meets Big Data. Journal of Communication, 64(2), 193-214.– lead article [SSCI]
  19. Pasek, J., Jang, S. M., Cobb, C., DiSogra, C., & Dennis, J. M. (2014). Can marketing data aid survey research? Examining accuracy and completeness in consumer file data. Public Opinion Quarterly, 78(4), 889-916. [SSCI]
  20. Park, Y. J. & Jang, S. M. (2014).  Understanding privacy knowledge and skill in mobile communication . Computers in Human Behavior. 38, 296-303. [SSCI]
  21. Jang, S. M. (2013).  Framing responsibility in climate change discourse:  Ethnocentric attribution, perceived causes, and policy attitudes.  Journal of Environmental Psychology, 36. 27-36. 5yr Impact Factor: 4.29 (19 of 126 psychology) — lead article [SSCI]
  22. Jang, S. M., & Park, Y. J. (2013).  The citizen as issue specialist:  Issue publics in a changing media environment. Future Internet. 5(4), 568-579.
  23. Jang, S. M. & Park, Y. J. (2012).  The Internet, selective learning, and the rise of issue specialists.  First Monday, 17(5). [see article]

Manuscripts in the Pipeline

  1. Jang, S. M. (R & R). Area: Political psychology, public opinion
  2. Kim, H., Jang, S. M., Kim, S. H., & Anan, A. (R & R). Area: Big data, method paper
  3. Jang, S. M. & Kim, J. (R & R). Area: Fake news
  4. Jang et al. (under review). Area: Fake news, network analysis
  5. Jang, S. M., Mortensen, T., & Liu, J. (under review). Area: Fake news, media literacy
  6. Frear, C., Wan, A., & Jang, S. M. (under review). Area: Framing ownership
  7. Kim, H., Kim, J., & Jang, S. M. (under review). Area: Social media

Conference Presentations

  • ICA:  2012(1), 2013(2), 2014(1), 2016(2), 2017(1)
  • AEJMC:  2011(1), 2012(1), 2013(1), 2014(1), 2015(1), 2016(1), 2017(2)
  • NCA: 2013(1), 2014(1), 2015(2), 2016(2), 2017(1)
  • APSA: 2012(1), 2013(1), 2014(1)
  • AAPOR: 2012(2)
  • WAPOR: 2011(1)
  • IPRRC: 2015(1)

Journalist Experiences

2004~2006:  Television Journalist in Seoul Broadcasting System

  • Produced more than 200 television news reports that were aired throughout the nation, South Korea.  (Production includes interviews, writing reports, editing news clips, recording voices/appearances).
  • Worked as a program director of sports news show.
  • Made various appearances on TV news shows and talkradio as a journalist panel.

Teaching Experiences

Course Instructor, University of South Carolina:

  • Big Data and Social Media (JOUR499) – new course design
  • Public Opinion and Persuasion (JOUR 542)
  • New Media Technologies and Mass Media (JOUR 740, graduate course)
  • Public Relations Campaigns (JOUR531)
  • Research Design (JOUR701, graduate course)
  • Big data and Social Media (JOUR499, created)

Course Instructor, University of Michigan:

  • Managing the Information Environment (COMM 111

Graduate Student Instructor, University of Michigan:

  • Media Effects and Processes (COMM 102) (75 students 3hrs/week).
  • Research Methods (COMM 211) (40 students 4hrs/week)
  • Visual Culture and Literacy – Upper Level Writing Course (COMM365) (39 students 2hrs/week)
  • Media and Individuals – Upper Level Writing Course (COMM381) (40 students 2hrs/week)

Advising Undergraduates’ Research, University of Michigan:

  • Undergraduate Research Opportunity Program – involved undergraduate students in a research project and creating research partnerships with first and second year students.

Other Fellowships and Grants


  • 2013:  ICA Paper Award ($500)
  • 2012:  ICA Paper Award ($500)
  • 2012:  ICA Travel Grant ($700)
  • 2011:  AEJMC Moeller Competition ($200)

University of South Carolina

  • 2014~17: Provost Internal Research Grant ($60,000)

University of Michigan, Rackham Graduate School

  • 2011~12:  Rackham Graduate Student Research Grant ($4,400 total)
  • 2012:  Research Grant w/ Dr. Pasek ($9,000 total)
  • 2011~13:  Rackham Travel Grant ($2,400 total)

University of Michigan, Department of Communication Studies

  • 2008~2014:  Teaching Assistantship (9 terms: $85,000 total)
  • 2008~2014:  Research Fellowship (2 terms: $17,000 total)
  • 2009~2011:  Summer Research Grant ($13,000 total)
  • 2011~2014:  Travel Grant ($6,200 total)

Seoul National University, Department of Communication

  • Merit Scholarship for Top1 GPA Student (1 term: 2/3 tuition waived)
  • Merit Scholarship for Top10 GPA Student (6 terms: 1/3 tuition waived)

Professional Services

  • ComSHER Division (@AEJMC) Website Chair (2017 ~ present)
  • KACA (Korean American Communication Association) Web Master (elected officer: 2016 ~ 2017)
  • KACA student representative (elected: 2013 ~ 2015)
  • Ad hoc journal paper reviewer – Journal of Communication, Communication Research, Journal of Computer-Mediated CommunicationScience Communication, Journalism and Mass Communication Quarterly, Computers in Human Behavior, Climatic Change, International Journal of Press/Politics, Mass Communication & Society, Global Environmental Change, International Journal of Communication, Political Behavior, Canadian Journal of Behavioral Science, Telematics and Informatics
  • Conference reviewer – ICA, AEJMC, NCA
  • Community service – Media engineering director at KCOAA (local church: 2012 ~ 2014), Marketing/PR director for annual Korean Festival in Columbia, SC (2016~present)

University Services

University of South Carolina

  • 2017 ~ present Graduate Council
  • 2017 ~ present Broadcasting Search Committee
  • 2017 ~ present Petition Committee
  • 2016 ~ present Fulbright Evaluation Committee
  • 2015 ~ 2016 Director Search Committee
  • 2015 ~ 2016 Self-Study Committee (Scholarship: Research, Creative and Professional Activity)
  • 2014 ~ 2017 Research and Creative Scholarship Committee
  • 2014 ~ 2015 Graduate Council
  • 2014 ~ 2015 Graduate Program Admission Committee

University of Michigan

  • 2013 ~ 2014 Search Committee

Professional Memberships

  • International Communication Association (ICA)
  • National Communication Association (NCA)
  • Association for Education in Journalism and Mass Communication (AEJMC)
  • Korean American Communication Association (KACA)

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